Award Winning Central Rat Race Charity

Oval Design Ltd Spotlights The Central Rat Race Charity

Oval Design Ltd, the thinktank behind the awarded project Charity by Oval Design Ltd illustrates, The project was a charity race by making use of streets, footbridges and walkways of commercial buildings, which had a relay of 8 legs to symbolize the rat race of white collars in a city. The race was designed as a mini-scene recreation of the corporate ladder from graduate to senior executive. The relay reflected the trials and tribulations of the breakneck corporate environment. Another gimmick was two large-scale fitness games in the form of a rat running wheel and a rat trap set up in the heart of CBD for the public to experience what was like a rat..

Award Winning Central Rat Race Charity Images:

VIA: http://competition.adesignaward.com/design.php?ID=62160

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